Surveys and PR
Good Online Survey Solutions for PR Pros
There are lots of online survey solutions on the market. But the question is, which one is right for you and your company's PR survey needs? We take a look at some of the most popular online survey solutions and give you the information you need to start converting online surveys into quality PR placements.
If your company includes surveys as part of its PR strategy, online survey solutions can make your job a lot easier.
The current generation of online survey solutions has been designed for use by the average person. You don't have to be a PR professional to get results from most of today's online survey providers.
There is a wide range of online survey solution providers on the market. The most popular providers tend to be turnkey resources. Instead of consulting a survey specialist, they give you the tools you need to design, conduct, and analyze your survey yourself.
If you are looking for a more full-service survey solution, you can find that, too. Here are the names of the most common online survey solutions and a description of the services they offer.
Survey Monkey is probably the most well-known online survey vendor because they give business leaders a convenient and easy way to conduct simple surveys. Survey Monkey's basic plan is free. Using one of 15 prebuilt themes, customers can create surveys with 10 questions and up to 100 responses at no charge. Premium plans that offer more questions and better reporting features are available-for $200 a year you can get unlimited questions, unlimited responses, and Survey Monkey's best reporting and analysis features.
Survey Gizmo sits in the middle of the online survey solution marketplace. It offers more features than basic providers like Survey Monkey, but not as many as a full service survey vendor. As with Survey Monkey, you get a variety of plan options. The most popular plan is Survey Gizmo Pro. For $50 a month, you get survey design tools, 5000 monthly responses, 5000 monthly e-mail invitations, and a decent selection of analytical tools. The priciest option is a 40-user plan that comes in at $600 a month and offers all the bells and whistles you would expect at that price point.
iPerceptions & Foresee
iperceptions and Foresee represent the top end of the online survey solution market. These companies are full service survey and web analytics vendors that are capable of delivering a fully customized survey resource. Costs are variable, but you should expect to pay significantly more for the level of service you receive from these providers.
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