Starting a Business Via Network Marketing
How to Set Network Marketing Goals
Like any business, you need goals to make your network marketing business a success. But network marketing offers both challenges and opportunities that aren't found in other types of businesses. Here's what you need to know.
Successful network marketing is about focus.
The network marketers who are most able to keep their eye on the prize are the ones who are most likely to enjoy the perks that are associated with being their company's top earners.
Goal setting is a valuable exercise because it forces you to think about both the short-term and long-term direction of your business.
Here are some things to consider the next time you sit down to make a list of your network marketing goals.
- Be specific. Vague goals are much harder to achieve than specific ones. When you incorporate details into the goal setting process, you lay the groundwork for specific actions, creating a roadmap of activities that will help you achieve your objectives.
- Focus on deliverables. Your goals should focus on deliverables (i.e. the end product of your efforts) rather than outcomes because there are some things that are simply out of your control. For example, selling X number of units is a better goal than becoming your region's number one salesperson because you have no control over the personal sales volumes of other distributors in your area.
- Set measurable goals. Set goals that are measurable and define the system you will use to monitor your progress. Sales and recruitment goals are relatively easy to measure, but you may have a more difficult time measuring goals that relate to personal satisfaction or character development.
- Reach, don't overreach. A good network marketing goal should challenge you and force you to grow as both professional and a person. If all of your goals are easily achievable, you probably haven't reached far enough and you should set higher goals. However, if your goals are so high that they are completely out of reach, you are setting yourself up for failure and disappointment.
- Document your goals. The task of goal setting isn't complete until you have documented your goals in writing. A written goals document is a valuable resource for assessing your progress at critical points throughout the year. It can also be used as the basis for creating new goals when it's time to revisit the process. If you're serious about achieving your goals, think about sharing your goals document with someone who is willing to hold you accountable on a regular basis.
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Additional Resources for Entrepreneurs
If you have them, please provide some examples of goals you've set for yourself for your network marketing business. We welcome your comments, questions and advice regarding how to set network marketing goals.