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  • Logos
Logos

Logos

Logos can be powerful allies in growing a business or they can work against your business objectives. What constitutes a great logo? We offer tips on logo design, everything from how much to pay for a logo to how to work effectively with a logo designer.


Business Logo Design

Business Logo Design

Need a business logo? A business logo is the first step in branding your company and its products. Here are some considerations for designing your business logo.

Hiring a Logo Designer

Hiring a Logo Designer

Your business desperately needs a new logo and you're thinking about outsourcing the task to a logo designer. Here's what you need to look for during the selection process.

Logos: Are They Really THAT Important for Your Business?

Logos...we see them all around us. They are how we identify the brands we use so often, but, how important are they to OUR business? This article examines just how valuable (or NOT) logos are for your business.

Designing a Professional Logo, Part 2

You know it's Coca Cola because that red and white logo has been embedded into your consciousness since childhood. The big golden M? You've got it, McDonalds. The logo is a vital part of your brand's identity and it needn't cost a fortune to create a good one. This is part two of a two part article.

Logo Design Process

Logo Design Process

Just because you're outsourcing your logo to a design firm doesn't mean you can afford to ignore the logo design process. A better understanding of what it takes to design a logo translates into a better relationship with your logo design company.

Logo Redesign

Logo Redesign

A few tweaks to your business logo could make it stronger and more effective. We'll tell you when it makes sense to redesign your logo and give you some tips about what to expect in a logo redesign project.

Good Logo Design Books

Logo design books are a great way to learn about logos before you begin a logo design project. Here are a handful of logo design books we recommend for any small business owner.

How Much Does a Logo Cost

How Much Does a Logo Cost?

A new logo sounds great, but how much will it cost to get something that is stylish and in line with your company's messaging? We discuss how much a business logo should cost.

Designing a Professional Logo Part 1

Designing a Professional Logo, Part 1

You know it's Coca Cola because that red and white logo has been embedded into your consciousness since childhood. The big golden M? You've got it, McDonalds. The logo is a vital part of your brand's identity and it needn't cost a fortune to create a good one. This is part one of a two part article.

Choosing Your Logo Design Company

Discusses the importance of designing your business logo and how to choose the right company to do it.

Choosing a Design Scheme

We provide advice on how to choose a design scheme for your business with suggestions on best designs and colors for a small business.

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