Successful small business owners are constantly learning as much as they can about their businesses.
Although there are a lot of resources out there to quickly bring you up to speed on logo design, here are the ones we recommend putting at the top of your reading list.
Logo Design Love: A Guide to Creating Iconic Brand Identities, David Airey
Inspired by his blog of the same name, David Airey's Logo Design Love combines practical, real world logo design tips with examples of logos from around the world. For a small business owner, this book is a wonderful resource for learning about the basic elements of logo creation as well as the logo design process itself.
Logo, Michael Evamy
Logo has been referred to as the Bible of logo design because it showcases literally thousands of logo designs and styles. Logos are classified according to type and style, making it easy for designers to scour the book for inspiration and modern design concepts. In addition to expanding their ability to converse with their logo designer, small business owners will also find Logo useful for understanding the diversity that exists within the world of logos.
Decoding Design: Understanding and Using Symbols in Visual Communication, Maggie Macnab
Decoding Design is a slightly headier read for business owners who are interested in the fundamental elements of design. Macnab's interests lean toward the incorporation of natural elements into the design process. As a result, the book tends to offer an organic approach to design that can be useful in the logo design process.
Identity Crisis: 50 Redesigns That Transformed Stale Identities into Successful Brands, Jeff Fisher
For a more straightforward approach to logo design, you might want to check out Identity Crisis. Designers use this book as a guide for rethinking and redesigning corporate identities. Since the main focus of the book is to help businesses refine their images and communicate with customers, small business owners will find it useful as a tool to stir up conversations with their designer during a redesign project.
Logo Design Workbook: A Hands-On Guide to Creating Logos, Terry Stone, Sean Adams & Noreen Morioka
Logo Design Workbook breaks down the logo creation process in a clear methodology that benefits both designers and small business owners. The first half of the book is spent discussing a step-by-step logo creation process while the second half is devoted to practical case studies with tips to improve your final product.