Generally speaking, acupuncture and acupressure practice sales are all about relationships -- and good leads are the seeds for great relationships.
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If you're waiting for acupuncture and acupressure practices to magically appear on your doorstep, you could be in for a long wait. You have to take the initiative in sales and that starts by acquiring lists of convertible acupuncture and acupressure practices.
Ramping Sales and Profits with B2B Lead Lists
Consumer-based marketing techniques fall flat when selling to acupuncture and acupressure practices. You can spend a ton of cash on a visually appealing ad and go virtually unnoticed in the industry. Unlike mass marketing resources, lead lists allow you to target your messaging toward a select group of prospects. When selling to acupuncture and acupressure practices, the ability to focus sales and marketing efforts on specific types of leads is essential.
What Companies Sell Leads?
Google is often business owners' first stop when they're looking for a lead list provider. Although online searches have value, they don't tell the whole story. You'll find no shortage of vendors that are big on promises and short on execution, so it's important to verify each provider's claims and references.
Over the years, we've seen a lot of lead list vendors come and go, but we have been consistently impressed with Experian. One of the reasons we like Experian is because they have a database of more than 14 million U.S. businesses. Companies that sell to acupuncture and acupressure practices appreciate Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.
Use Lead Lists to Reach Off-List Leads
Many business owners don't fully appreciate how lead lists can expand their prospect pool, sometimes even beyond the names contained in the list itself. After you have qualified the acupuncture and acupressure practices on the list, each contact becomes a portal a larger network of acupuncture and acupressure practice contacts that can be tapped into through telemarketing, sales calls and online social networking.
By working its network of contact, you extend the list's ROI far beyond the initial campaign. Although you will purchase additional lists later, you'll improve your industry presence when you conduct follow up networking with the leads you acquire right now.
What Else Can Lead Brokers Do For You?
Many sales lead brokers do more than just sell leads. For example, your list broker may be able to directly assist you with a direct mail postcard campaign or an email blast campaign. Have a conversation with them and ask about their full capabilities. Finally, if you send the mailing list provider a few customers that you like, they can find similar leads for you.
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