Foundational marketing strategies can produce meager outcomes when selling to acupuncture and chiropractor practices if lead gen isn't the top priority.
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To begin with, your sales targets in this market are extremely discriminating in their purchasing decisions. Flawless sales cycle execution is essential, but that alone may not be enough unless you have a good database of prospects to call on.
How to Develop Acupuncture and Chiropractor Practice Leads
Acupuncture and Chiropractor Practice leads come from many different sources. Local business directories, online searches and trade associations are valid starting points. More recently, many businesses have also used social media sites like Facebook to generate leads for their products. But regardless of the delivery platform, the key to lead development is networking. As your list of acupuncture and chiropractor practice contacts grows, so does your list of likely customers.
Lead List Integration
A lot of businesses funnel lead lists into direct marketing campaigns. That's fine -- lead lists are fantastic resources for targeted, direct mail marketing. However, there are several other uses for lead lists in a B2B operation. Depending on your strategy, it might be possible to use the acupuncture and chiropractor practice contacts you acquire to launch prospecting, telemarketing or online sales and marketing initiatives. For example, by integrating lead lists into an email campaign, you can boost your online visibility and direct decision makers to a user-friendly website that contains interactive content about your products.
Interviewing Lead List Providers
B2B sellers that rely on lead lists are advised to interview several prospects before settling on a provider. During the interview, you'll need to determine whether or not the provider is capable of delivering lists of contacts that have been filtered and updated within the past thirty days. This is especially important for acupuncture and chiropractor practices given the industry's high turnover rates. If you aren't sure where to begin your search, we recommend starting with Experian. Experian is a reputable vendor with a proven track record in producing high converting leads for the B2B sector.
Other Types of Lead Lists
If you sell to a broader market than this one, most mailing list vendors can accommodate your needs. You can even target things like Franchised Businesses, Executives Who Work in Marketing, and other niche segments. The key is to think through who your best prospects are. Explain that profile to your mailing list vendor and they can usually take it from there.
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