Frustrated by how much competition there is in selling to advertising directory and guide publishing businesses lately?
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Typically, companies that market advertising directory and guide publishing businesses find it hard to meet their lead generation requirements using in-house resources. That's where lead lists can help . . .
Advantages of Lead Lists
It's a fact: lead lists give your company a competitive advantage. In many companies, lead generation is the only thing standing in the way of greater sales revenue. When sales units generate lead lists internally, lead quality suffers.
Quality lead lists, on the other hand, provide consistently reliable leads. It's normal for third-party lead lists to be updated on a regular basis so sales personnel always have the most recent and comprehensive contact information for prospecting and other sales activities.
Process for Selecting a Lead List Partner
B2B sellers that rely on lead lists are advised to interview several prospects before settling on a provider. Interviews should focus on whether or not the provider is capable of delivering lists of contacts that have been filtered and updated within the past thirty days. This is especially important for advertising directory and guide publishing businesses given the industry's high turnover rates. If you aren't sure where to begin your search, we recommend starting with Experian. Experian is an established and recognized lead list provider with a documented background in producing high converting leads for the B2B sector.
Using Lead Lists to Convert Sales
Lead lists can be valuable resources for increasing conversion rates. If your advertising directory and guide publishing business lead lists are up-to-date, they can be used to generate customized marketing pieces. Promotional material that has been customized with the name of the advertising directory and guide publishing business is more likely to be read than generic marketing content.
After the initial mailing, advertising directory and guide publishing business lists can provide the backbone for follow-up calls, e-mails and sales calls. The key is to use the accuracy of the lead list to your advantage and to maximize its potential throughout the sales cycle.
Creative Ways to Get Sales Leads
Finding new customers by buying lead lists from mailing list and lead database brokers is a great start to any lead gen initiative. But, it's also important to brainstorm on other ways to improve lead generation.
For example, try calling up a peer company that sells to the same market as you do but is not a direct competitor. Ask them if they are interested in swapping leads. This is a great way to get access to leads that may not be getting many calls from your competitors.
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