Be aware that advertising production services are diverse operations with unique needs and circumstances.
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Sellers often fail to recognize that outsourcing may be more beneficial than internal lead generation. Here's what you need to know about outsourced advertising production service mailing lists.
Managing the Sales Leads You've Bought
Managers who integrate advertising production service lead lists into their sales strategy are responsible for ensuring their company exploits the full value of purchased leads. The acquisition of an accurate lead list isn't necessarily a green light for a full-blown sales push. It may be necessary for sales personnel to further qualify leads and focus sales messaging on a prospect-by-prospect basis.
Lead Lists: Build or Buy?
Business owners often avoid lead lists because they feel they can produce the same results using in-house resources. However, they often overlook the fact that lead list providers are specialists who are highly skilled in identifying targeted leads. Subsequently, a good lead list provider can produce a list of prospective advertising production services at a cost that is much lower than in-house lead generation. Additionally, the best list providers have developed mechanisms that capture new advertising production services as they enter the marketplace and are religious about updating contact information. For most in-house sales units, that kind of accuracy just isn't practical.
Selecting a Advertising Production Service Lead List Provider
The key to finding a good advertising production service lead list is to focus your search on the industry's best providers. Some providers charge big bucks for leads that are stale and inaccurate. Good lead list providers are meticulous about accuracy. They are invested in ensuring that their lists are up-to-date and deliver leads that have been targeted to meet precise sales criteria.
There are several good lead list providers on the market. If you're just getting started, we highly recommend Experian Business Services. Experian has the characteristics we look for in a advertising production service lead list vendor. Their database of more than 14 million U.S. companies is updated monthly and can be filtered by geographic, demographic and other criteria to create lead lists that are customized to your needs and specifications.
Types of Data Available from Lead Database Vendors
In dealing with the biggest lead list companies, you usually receive Company Name, Contact Name, Address and Phone Number. The actual data varies depending on which lead vendor you buy from. For some vendors, for example, you can get fields like Subsidiary Status, Credit Rating Scores and Type of Business (SIC/NAICS).
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