Proven marketing strategies can have limited impact when selling to agricultural organization because businesses and consumers behave differently when making purchase decisions.
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Typically, companies that sell to agricultural organization have trouble generating enough quality leads to hit consistent growth targets. That's where lead lists can help . . .
What Companies Sell Leads?
Google is often business owners' first stop when they're looking for a lead list provider. The Internet has obvious value, but it doesn't tell the whole story. Many online vendors are big on promises and short on execution, so it's important to verify each provider's claims and references.
Over the years, we've seen a lot of lead list vendors come and go, but we have been consistently impressed with Experian. One of the reasons we like Experian is because they have a database of more than 14 million U.S. businesses. Companies that sell to agricultural organization rave about Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.
Are Lead Lists Worth the Investment?
It has always puzzled us why business owners will drop hundreds of dollars on the latest electronic gadgets yet resist investing in high quality lead lists.
The decision to purchase a lead list is a wise investment. It's the purchase of an asset that can deliver real financial returns in the form of increased sales revenues.
Still not convinced? Then consider this: the time your team spends pouring through business directories is time they aren't spending meeting with clients. It doesn't take very many hours spent on in-house lead generation to justify an investment in a quality lead list.
Tips for Prospecting with Lead Lists
First-rate lead lists increase the odds of positive agricultural organization responses. But before you can close deals, your list will need to form the basis for a prospecting campaign.
Like it or not, there is no way around the hard work of picking up the phone and using the lead list to qualify prospects. Although not every agricultural organization on the list will welcome your sales pitch, the payoff for an investment in a targeted lead list will be noticeably higher conversion rates.
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