Everyone knows that who you know can be more important than what you know when selling to air duct cleaning businesses -- and good leads are the seeds for great relationships.
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For businesses that focus on air duct cleaning business sales, working through a list of leads can be the first step in the sales cycle -- and that makes lead generation and feeder mechanisms even more important for firms like yours.
Use Your Lead Lists for Both Marketing and Sales
If you limit the use of air duct cleaning business lead lists to direct mail and cold calling, you're handicapping the return on your investment. A quality lead list can serve as a collaborative resource for sales, marketing and other business divisions. For example, after you have acquired a lead list that has been filtered by area code, your marketing division could test a handful of marketing concepts in each area. If the marketing division's efforts are coordinated with the sales division, you could then evaluate outcomes and adjust your approach to each area rather than launching a generic sales campaign.
Process for Selecting a Lead List Partner
B2B sellers that rely on lead lists are advised to interview several prospects before settling on a provider. During the interview, you'll need to determine whether or not the provider is capable of delivering lists of contacts that have been filtered and updated within the past thirty days. This is especially important for air duct cleaning businesses since business turnover and failures are an everyday, industry occurrence. If you aren't sure where to begin your search, we recommend starting with Experian. Experian is a top-tier provider with a demonstrable history of producing high converting leads for the B2B sector.
Mailing List Return on Investment
Think lead lists are cost-prohibitive? Think again! Although there is an added expense associated with lead lists, the overhead cost of maintaining an in-house lead generation program exceeds the amount of cash you'll spend to acquire a reliable list. Combined with the amount of organizational energy it takes to maintain constantly updated air duct cleaning business contacts, it's not difficult to see why lead lists are an attractive alternative to internal processes.
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