For most B2B companies, sales strategy is a constantly moving target. Every so often, the market shifts, forcing you back to the drawing board.
(article continues below)
When it comes to air and gas filters business sales, direct marketing can be the most effective way to get your foot in the door -- and that means lead generation is a core business activity for firms like yours.
Enabling Growth Strategies With Lead Lists
There are a lot of ways lead lists can be used to grow your business. The fact that you're purchasing solid lead lists is a growth strategy because it improves the quantity and quality of your company's prospect pool. However, lead lists can also be employed as a tool for penetrating new markets.
By limiting leads to certain zip codes, you can instantly begin marketing your products in a new location. Sometimes you can even test market products in new territories with lists of air and gas filters businesses that have been sorted for each target market.
Which Lead List Vendor Should I Use?
Personal references are an important consideration in selecting a air and gas filters business lead list provider. When businesses look to Gaebler for a referral, we usually direct them toward Experian, a best-of-breed provider that has the expertise and experience to generate targeted lists of air and gas filters business leads.
Even so, you'll want to interview several potential vendors to discuss issues such as the size of their database, filtering capabilities and of course, price. The best provider will be the one that can provide references of satisfied customers that share your priorities and business traits.
How to Generate Qualified Leads
It only takes a quick glance at the marketplace to know that air and gas filters business lead generation strategies are extremely diverse. While some businesses generate leads through industry networking, others conduct formal prospecting campaigns through trade associations, business lists and even online searches. The majority of companies use a combination of strategies, but struggle to automate the process.
Lead lists eliminate the hassle in generating leads and deliver leads that have been compiled from the best possible sources. Beyond that, third-party leads lists generally have a higher conversion rate than the ones that are acquired through in-house processes.
Types of Data Available from Lead Database Vendors
When buying business leads, you usually receive Company Name, Contact Name, Address and Phone Number. What you actually get depends on which mailing list company you buy from. For some vendors, for example, you can opt to receive fields like Executive Titles, Email Addresses and Number of Employees.
Based on your interest in air and gas filters business lead databases, you may enjoy these resources.
If you have an existing air and gas filters business, we've got some more appropriate guides for you:
If opening an air and gas filters business is on your to-do list, these resources were written to assist you:
If you are eager to get marketing tips for a different industry, please browse our directory of marketing guides below.