Sellers often fail to recognize that third-party lead lists frequently outperform lists that are generated by internal staff. Here's what you need to know about third-party aircraft hangar sales and rental business mailing lists for your organization.

How to Recognize High Quality Lead Lists

There are at least three things to look for in a good lead list provider: We recommend: accuracy, updating and speed.

Best of breed list providers like Experian Business Services have created large aircraft hangar sales and rental business databases to give their clients the most up-to-date leads in the industry.

When choosing a aircraft hangar sales and rental business list vendor, ease of conversion is a major consideration. The more accurate and targeted your lead list is, the higher your conversion rate will be. However, you'll also want to consider how long it takes the vendor to fulfill list requests. These days, even minor backlogs can bring sales and marketing processes to a standstill.

Using Lead Lists to Sell to Aircraft Hangar Sales & Rental Businesses

Unlike some other types of businesses, aircraft hangar sales and rental businesses expect to be able to access product messaging through a variety of venues. Although businesses in this industry appreciate the ability to quickly locate equipment and supplies when they need them, they also expect B2B companies to proactively educate them about product offerings.

Lead lists enable selling success because they are targeted compilations of updated leads that can be utilized in a variety of seller-initiated activities including direct mail, telemarketing, sales calls and online channels.

Use Your Lead Lists for Both Marketing and Sales

If you limit the use of aircraft hangar sales and rental business lead lists to direct mail and cold calling, you're not getting the best possible return for your investment. A good lead list can serve as a collaborative resource for sales, marketing and other business divisions. For example, after you have acquired a lead list that has been differentiated geographically, your marketing division could test a handful of marketing concepts in each area. If the marketing division's efforts are coordinated with the sales division, you could then determine which marketing concepts have the highest conversion rates in each area before launching a full-scale, one-size-fits-all campaign.