If you're doing it right, aircraft support equipment and service business sales prospecting is the most time-consuming part of your sales cycle.
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When it comes to aircraft support equipment and service business sales, direct mail and telemarketing can be a highly effective entry point -- and that means lead generation is a core business activity for firms like yours.
Always Start with a Big Lead Database
In the world of B2B lead lists, database size definitely matters.
For the best leads, you'll need to narrow your search to providers that can offer a large database of aircraft support equipment and service businesses. Experian Business Services, for example, has a comprehensive database of 14 million U.S. businesses that can be filtered and sorted according to your exact specifications.
As a revenue-minded seller, the amount of sales you generate will be directly tied to the number of contacts contained in your lead lists. As the size of the provider's database increases, so does your ability to to create a highly targeted pool of prospects.
How to Find Sales Leads
Not surprisingly, aircraft support equipment and service business lead generation strategies are extremely diverse. While some businesses prefer to generate leads primarily through networking, others conduct formal prospecting campaigns through trade associations, business lists and even online searches. The majority of companies use a combination of strategies, but fail to develop a reliable lead generation system.
Lead lists eliminate the inconsistency that dominates many lead generation approaches and deliver leads that have been compiled from the best possible sources. Beyond that, purchased lead lists generally have a higher conversion rate than the ones that are acquired through in-house processes.
Finding Sales Prospects
Reliable lead lists increase the odds of positive aircraft support equipment and service business responses. But before you can close deals, you'll need to use your lists to engage in prospecting.
Like it or not, you can't avoid the hard work of picking up the phone and using the lead list to qualify prospects. Although not every aircraft support equipment and service business on the list will greet your efforts with enthusiasm, the payoff for an investment in a targeted lead list will be noticeably higher conversion rates.
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