Any sales professional can tell you that the quality of your customer acquisition process needs to be as strong and robust as possible.
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When it comes to airline support service sales, direct marketing can be a highly effective entry point -- and that means lead generation is a core business activity for firms like yours.
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Lead List Databases: Why Size Matters
In the world of B2B lead lists, database size definitely matters.
Ideally, you should narrow your search to providers that can offer a large database of airline support services. Experian Business Services, for example, has a comprehensive database of 14 million U.S. businesses that can be filtered and sorted according to your exact specifications.
The business reality is that the amount of sales you generate will be directly tied to the number of contacts contained in your lead lists. As the size of the provider's database increases, so does your ability to filter it down to a list of high value sales targets.
Collaborative Uses for Mailing Lists
If you limit the use of airline support service lead lists to direct mail and cold calling, you're handicapping the return on your investment. A good lead list can serve as a collaborative resource for sales, marketing and other business divisions. For example, after you have acquired a lead list that has been differentiated geographically, your marketing division could test a handful of marketing concepts in each area. If the marketing division's efforts are coordinated with the sales division, you could then determine which marketing concepts have the highest conversion rates in each area before launching a full-scale, one-size-fits-all campaign.
Lead Lists: Build or Buy?
Business owners often avoid lead lists because they feel they can produce the same results using in-house resources. However, they often overlook the fact that lead list providers are specialists who are highly skilled in identifying targeted leads. So a decent list provider can produce a list of prospective airline support services at a cost that is much lower than in-house lead generation. Additionally, the best list providers have developed mechanisms that capture new airline support services as they enter the marketplace and meticulously maintain their contact databases. For many in-house sales units, it's impossible to match the performance of third-party list providers.
If are interested in direct marketing and airline support service lead lists, you may enjoy these resources.
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