Foundational marketing strategies can have limited impact in B2B sales if lead gen isn't the top priority.
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When it comes to airline travel agency sales, direct mail and telemarketing can be a highly effective entry point -- and that makes lead generation and feeder mechanisms even more important for firms like yours.
What to Do With the Lead Lists You've Purchased
Hiring a great lead list provider is a good start. Of equal importance is the way your organization uses lead lists in the sales cycle. To maximize ROI, you'll need to coordinate the use of your airline travel agency lists across multiple business units including sales, marketing and possibly even IT (online strategies). You'll need to research your vendor's use restrictions before you make any firm plans, but whenever possible, apply the leads you purchase to multiple marketing channels.
In-House Leads vs. Purchased Lead Lists
Sales managers often question the value of lead lists based on the belief that their sales teams can generate the same leads in-house. In fact, lead list providers are specialists who are highly skilled in identifying targeted leads. So a decent list provider can produce a list of prospective airline travel agencies for a fraction of the investment required for in-house lead generation. Not to mention that first-tier lead list companies have developed mechanisms that capture new airline travel agencies as they enter the marketplace and regularly update the contacts that are in their database. For most in-house sales units, it's impossible to match the performance of third-party list providers.
Pay More for Better Airline Travel Agency Mailing Lists
High quality lead lists are a must for companies that sell in a airline travel agency environment. The best lead lists are accurate and up-to-date. Since new prospects are constantly entering the market, monthly updating is standard for list vendors that are in the industry's top tier. But for maximum ROI, airline travel agency lead list providers should also offer filtering features that tailor leads to your company's unique geographic and demographic sales strategy.
For our money, it's hard to go wrong with Experian Business Services when it comes to airline travel agency lead lists. Experian has a proven track record in delivering pre-qualified leads that can be filtered to meet the specifications that are important to sales operations. They utilize a large and frequently updated airline travel agency database so you can be confident that your lead lists are comprehensive and current.
Based on your interest in airline travel agency lead databases, you might find these additional resources to be of interest.
If you have an existing airline travel agency, we've got some more appropriate guides for you:
If opening an airline travel agency is on your to-do list, these resources were written to assist you:
If you are looking for mailing list for a different kind of business, try our directory of marketing guides below.