It's not unusual for B2B sellers to eventually hit a wall in lead generation. But for companies that sell to alcoholics anonymous groups, a drop in lead volume may come sooner rather than later.
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Typically, companies that sell to alcoholics anonymous groups have trouble generating enough quality leads to hit consistent growth targets. That's where lead lists can help . . .
What Companies Sell Leads?
An Internet search is typically the first step businesses take when they're looking for a lead list provider. There's nothing wrong with an Internet search, but Google doesn't tell the whole story. Many online vendors are big on promises and short on execution, so it's important to verify each provider's claims and references.
Over the years, we've seen a lot of lead list vendors come and go, but we have been consistently impressed with Experian. One of the reasons we like Experian is because they have a database of more than 14 million U.S. businesses. Companies that sell to alcoholics anonymous groups rave about Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.
Collaborative Uses for Mailing Lists
If you limit the use of alcoholics anonymous group lead lists to direct mail and cold calling, you're handicapping the return on your investment. A good lead list can serve as a collaborative resource for sales, marketing and other business divisions. For example, after you have acquired a lead list that has been sorted by geography, your marketing division could test a handful of marketing concepts in each area. If the marketing division's efforts are coordinated with the sales division, you could then determine which marketing concepts have the highest conversion rates in each area before launching a full-scale, one-size-fits-all campaign.
Why Lead Lists Drive B2B Sales
Consumer-based marketing techniques fall flat when selling to alcoholics anonymous groups. You can spend a ton of cash on a visually appealing ad and go virtually unnoticed in the industry. Unlike mass marketing resources, lead lists allow you to target your messaging toward a select group of prospects. When selling to alcoholics anonymous groups, the ability to focus sales and marketing efforts on specific segments of the marketplace is vital.
Other Types of Lead Lists
If you sell to a broader market than this one, most mailing list vendors are happy to help you out. You can even target things like Companies In a Specific Geographic Area, Businesses That Accept Credit Cards, and other niche segments. The key is to think through who your best prospects are. Explain that profile to your mailing list vendor and they can usually take it from there.
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