October 29, 2020  
 
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Mailing Lists for Animal Services Businesses

How hard can it be to find great animal services business prospects? It's more challenging than it ought to be -- particularly for companies that don't know how to buy lead lists.

Frustrated by how much competition there is in selling to animal services businesses lately?
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If you're hoping for animal services businesses to magically appear on your doorstep, you're out of luck. Instead, you need to be proactive about sales and that starts by acquiring lists of high value animal services businesses.

Use Lead Lists for More Than Direct Mail

Most lead lists are used exclusively for direct marketing purposes. That's fine -- lead lists are fantastic resources for targeted, direct mail marketing. However, there are many other ways you can use lead lists in your organization. Depending on your circumstances, it might be possible to use the animal services business contacts you acquire to launch prospecting, telemarketing or online sales and marketing initiatives. For example, by integrating lead lists into a telemarketing campaign, you can dramatically improve the ROI of your call center.

Are Lead Lists Worth the Investment?

It has always puzzled us why business owners will drop hundreds of dollars on the latest electronic gadgets yet resist investing in high quality lead lists.

The decision to purchase a lead list is a wise investment. It's the purchase of an asset that can deliver real financial returns in the form of increased sales revenues.

Still not convinced? Then consider this: the time your team spends pouring through business directories is time they aren't spending meeting with clients. It doesn't take very many hours spent on in-house lead generation to justify an investment in a quality lead list.

When to Change Lead List Providers

Reputable lead list providers understand the importance of accurate lists. A single lapse can bog down the sales process, so it's important to regularly evaluate the quality of your provider. Good providers are meticulous about quality and are careful to include new animal services businesses in their database.

If your current provider isn't meeting your expectations, it's time to go shopping. We are impressed with Experian Business Services. Experian delivers first-rate animal services business leads that convert at higher rates than leads that have either been generated in-house or provided by other vendors.

How Do Lead List Brokers Get Their Data?

You might ask where lead vendors find the leads they sell you. Top lead vendors are constantly conducting extensive research to refine and enhance their massive lead databases. Notably, they scan utility company databases, and other data sources. In contrast, on the other side of the spectrum, be aware that there are some companies that sell out-of-date leads that are pretty worthless

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The animal services business industry is constantly changing, and new sales and marketing strategies are emerging everyday. We want to hear your insights about the sales and marketing tactics that are delivering conversions in today's marketplace.


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Are You Currently Running an Animal Services Business?

If you have an existing animal services business, we've got some more appropriate guides for you:

Marketing an Animal Services Business

Selling an Animal Services Business

Hoping to Start an Animal Services Business?

If opening an animal services business is on your to-do list, these resources were written to assist you:

Opening an Animal Services Business

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