Lead generation isn't as easy as the experts make it sound. Identifying convertible answering and referral service leads requires your full focus and attention.
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In many cases, businesses that offer products and services answering and referral services struggle to meet their self-imposed lead quotas. That's where lead lists can help . . .
Cost Benefits of Lead Lists
Think lead lists are cost-prohibitive? Think again! Although there is an added expense associated with lead lists, the overhead cost of maintaining an in-house lead generation program exceeds the amount of cash you'll spend to acquire a reliable list. Combined with the amount of organizational energy it takes to maintain constantly updated answering and referral service contacts, it's not difficult to see why lead lists are more efficient than self-generated leads.
Lead Selection: Which Leads to Buy
Sort and filter features are an important consideration when buying lead lists. Remember: Your goal isn't just to acquire as many answering and referral service leads as you can get your hands on. Instead, direct your focus toward provider lists that deliver pre-qualified leads. For example, Experian, the forerunner in B2B lead lists, makes it easy for their clients to sort and filter leads by geography as well as a variety of demographic criteria including company size, years in business, number of employees, etc.
Use Lead Lists to Reach Off-List Leads
Many business owners miss the fact that a single lead list has the potential to dramatically expand the company's prospect base, sometimes even beyond the names contained in the list itself. Assuming that you have adequately sorted and qualified the answering and referral services on the list, each contact is an on-ramp a larger network of answering and referral service contacts that can be tapped into through telemarketing, sales calls and online social networking.
By working its network of contact, you extend the list's ROI far beyond the initial campaign. Although you will likely purchase additional lists later, you'll improve your industry presence when you conduct follow up networking with the leads you acquire right now.
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