No doubt about it, meetings with prospective new customers as often as possible is the key to higher sales volumes. Without the right leads, your sales program is doomed to mediocrity.
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If you're hoping for antique stores to take the first step, you could be in for a long wait. Instead, you need to be proactive about sales and that starts by acquiring lists of high value antique stores.
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Acquire an antique store prospecting database.
Are Lead Lists Worth the Investment?
Why do some business leaders spend small fortunes on office furniture and then refuse to buy lead lists?
The decision to purchase a lead list is a decision to invest in your company's future. It's the purchase of an asset that can substantially boost sales revenues.
Still not convinced? Then consider this: the time your team spends pouring through business directories is time they aren't spending meeting with clients. It doesn't take very many hours spent on in-house lead generation to justify an investment in a quality lead list.
Increasing Operational Speed
When skillfully applied, lead lists have the ability to improve your sales unit's speed and efficiency.
A shortage of antique store contacts can quickly become a choke point for your entire operation. Since you can't afford to let sales, marketing and other core functions come to a standstill, you'll need to create a steady stream of contacts for the organization. Top lead list vendors are capable of delivering sorted lists in a matter of minutes, further enhancing the speed of your operation.
Criteria for Lead List Vendor Selection
In our experience, there are a lot of variations among lead list vendors and Experian Business services stand out from the crowd. That's because Experian has all of the qualities we look for in a good lead list provider, including the following:
- Large database. We think it's important for businesses that sell to antique stores to rely on leads that have been selected from a large, national database. Why? Because more contacts translates into better leads and more conversions.
- Updated contacts. Contact updating is lead list 101. Long contact lists are worthless unless they are regularly updated for accuracy.
- Delivery speed. When your business needs a fresh injection of antique store leads, you can't afford to to incur vendor backlogs. Good list providers deliver tailored lead lists in hours or less.
Creative Ways to Get Sales Leads
Finding new customers by buying low-cost sales leads from mailing list and lead database brokers is a great start to any lead gen initiative. Still, make sure you brainstorm on other ways to improve lead generation.
For example, try calling up a peer company that sells to the same market as you do but is not a direct competitor. Ask them if they are interested in swapping leads. The nice thing is that the leads you get in this manner may not be getting many calls from your competitors.
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