Typically, companies that market antique watch dealerships find it hard to meet their lead generation requirements using in-house resources. That's where lead lists can help . . .

Lead List ROI

It's a common misperception that lead lists are cost-prohibitive for most sales programs. Although there is an added expense associated with lead lists, the overhead cost of maintaining an in-house lead generation program exceeds the amount of cash you'll spend to acquire a reliable list. If you factor in the cost of maintaining constantly updated antique watch dealership contacts, it's not difficult to see why lead lists are an attractive alternative to internal processes.

Sales Lead List Procurement

It makes sense to focus lead list generation on antique watch dealerships that are likely to convert to satisfied customers. Filtered lists can then be used for a range of activities within your organization including prospecting, direct mail and telemarketing. If your marketing mix features Internet-based tactics, your lead lists should contain updated email and site contact data.

How to Recognize High Quality Lead Lists

Not sure what to look for in a great lead list vendor? We recommend: accuracy, updating and speed.

First-tier list providers like Experian Business Services have created large antique watch dealership databases to give their clients the most up-to-date leads in the industry.

When choosing a antique watch dealership list vendor, ease of conversion is a major consideration. The more accurate and targeted your lead list is, the higher your conversion rate will be. However, you'll also want to consider how long it takes the vendor to fulfill list requests. In today's business climate, even small delays can bring sales and marketing processes to a standstill.