No doubt about it, meetings with prospective new customers as often as possible is the key to higher sales volumes. In fact, if you don't have enough good leads, your efforts to improve sales revenues will flounder.
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Sales forces without a healthy pipeline of leads fall short of revenue targets. To remain competitive, you need a sales process that consistently delivers qualified armature sales and service business sales leads to your sales team.
How Third-Party Lead Lists Help Companies to Grow
There are any number of ways lead lists can be leveraged for business growth. The fact that you're purchasing solid lead lists is a growth strategy because it improves the quantity and quality of your company's prospect pool. However, lead lists also give your business an edge in new market penetration.
By targeting the list toward specific zip codes or geographic areas, you can instantly begin marketing your products in uncharted territory. In some instances, it may be beneficial to test market your products in several territories using lists of armature sales and service businesses that have been sorted for each target market.
Lead List Vendor Recommendations
Google is often business owners' first stop when they're looking for a lead list provider. The Internet has obvious value, but it doesn't tell the whole story. The Internet is full of providers that are big on promises and short on execution, so it's important to verify each provider's claims and references.
Over the years, we've seen a lot of lead list vendors come and go, but we have been consistently impressed with Experian. One of the reasons we like Experian is because they have a database of more than 14 million U.S. businesses. Companies that sell to armature sales and service businesses rave about Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.
Invest in Lead Lists and Watch Your Business Grow
There's a misperception that lead lists are an optional expense for B2B sales divisions. In fact, a good lead list is an investment in your company's future. The armature sales and service business contacts you acquire through a reputable lead list provider can be converted to loyal customers. Additionally, lead lists can deliver an ROI that meets or even exceeds the ROI you receive from other high-producing assets in your company.
Types of Data Available from Lead Database Vendors
In dealing with the biggest lead list companies, you usually receive Company Name, Contact Name, Address and Phone Number. What you actually get depends on which list broker you do business with. In some cases, for example, you can get fields like Executive Titles, Email Addresses and Number of Employees.
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