July 7, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Mailing Lists for Niche Markets

 

Mailing Lists for Army and Navy Stores

If your company sells to army and navy stores, sales prospecting is an important part of your sales cycle. So what can you do if your company is unable to find and identify good sales leads?

The connection between diligence and sales conversions is undeniable. Sales organizations that are proactive about acquiring new army and navy store leads gain an edge over companies that adopt a more passive approach.
(article continues below)

Despite the fact that lead lists can streamline the sales cycle, to achieve maximum ROI high quality lead lists need to be carefully integrated into your sales process.

SPECIAL OFFER. Need to find army and navy store prospects? Deliver your message to the right audience with highly targeted mailing lists from Experian. Special offer for Gaebler.com site visitors -- 5% off all Experian mailing list purchases.
 
Acquire an army and navy store lead list.
 

Always Start with a Big Lead Database

When it comes to finding reliable list providers, database size definitely matters.

The idea is to narrow your search to providers that can offer a large database of army and navy stores. Experian Business Services, for example, uses an updated database of 14 million U.S. businesses that can be filtered and sorted according to your exact specifications.

Simple math says that the amount of sales you generate will be directly tied to the number of contacts contained in your lead lists. As the size of the provider's database increases, so does your ability to to create a highly targeted pool of prospects.

Mailing List Best Practices

In army and navy store sales, lead quality is just as important as lead volumes. Although the army and navy store lists you purchase for your sales team need to contain convertible contacts, your team may require a large volume of leads to hit sales targets. If possible, verify each lead's contact information and move quickly to identify decision makers before investing time in army and navy store point people who have little influence over their employer's purchasing decisions.

Ramping Sales and Profits with B2B Lead Lists

Consumer-based marketing techniques fall flat when selling to army and navy stores. You can spend a small fortune on a visually appealing ad and go virtually unnoticed in the industry. Unlike mass marketing resources, lead lists allow you to target your messaging toward a select group of prospects. When selling to army and navy stores, the ability to focus sales and marketing efforts on specific types of leads is essential.

Related Articles

Based on your interest in army and navy store lead databases, you may also enjoy these articles.

Direct Marketing Tactics

Direct Marketing Contact Optimization


Conversation Board

We love feedback from our readers. If you have any comments, suggestions, or questions about army and navy store direct mail lists or about selling to army and navy stores, we encourage you to get in touch with us today!


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Already Have an Army & Navy Store?

If you operate an army and navy store, we've got some more appropriate guides for you:

Marketing an Army and Navy Store

Selling an Army and Navy Store

Hoping to Start an Army & Navy Store?

If opening an army and navy store is on your to-do list, these guides will help you get started:

How to Start an Army & Navy Store

More Info on Lead Lists and Related Articles

If you are eager to get marketing tips for a different industry, please browse our directory of marketing guides below.

Browse more business mailing list resources:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary