A go-it-alone mentality is dangerous and foolhardy if your organization sells to asset protection law firms.
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To begin with, most asset protection law firms exercise caution when making purchases. Flawless sales cycle execution is essential, but that alone will fall short unless you have a good database of prospects to call on.
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Measuring Lead List ROI
Multiple methods exist for measuring the effectiveness of asset protection law firm lead lists.
For starters, conversion rate (number of sales/number of leads) is the most important measurement of overall lead list effectiveness. But you may also want to think about integrating a few other metrics into your assessment routine.
A units-per-lead measurement demonstrates the quality of the leads in your lists. When compared to your internal lead generation metrics, a dismal units-per-lead number indicate a provider that isn't performing adequate qualification or lead filtering. Along the same lines, individual metrics for your sales staff indicate how well each of your team members is using the leads they receive through a third-party supplier.
Lead Generation Tactics
As you might expect, asset protection law firm lead generation strategies are extremely diverse. While some businesses generate leads through industry networking, others conduct formal prospecting campaigns through trade associations, business lists and even online searches. The majority of companies use a combination of strategies, but struggle to automate the process.
Lead lists eliminate the unpredictability of lead generation and deliver leads that have been compiled from the best possible sources. Beyond that, purchased lead lists generally have a higher conversion rate than the ones that are acquired through in-house processes.
Lead Brokerage Industry Overview
There is no shortage of vendors interested in selling asset protection law firm lead lists to your business. The bad news is that many vendors sell stale lists that have been sold to hundreds of other clients and haven't been updated for months, if not years. In the world of asset protection law firm lead lists, you get what you pay for. Reputable vendors charge fair rates, but they're still affordable and they provide a product that is vastly superior to the ones you get from discount vendors. At Gaebler, we can't say enough good things about Experian for their business lead lists. In our experience, Experian is stands out from the rest of the field. They have a broad range of asset protection law firm contacts that can be sorted to meet your precise sales criteria.
What Else Can Lead Brokers Do For You?
Many sales lead brokers do more than just sell leads. Indeed, your list broker may have a range of consulting services. They also can clean your existing lists of prospects for you. Finally, if you send the mailing list provider a few sales targets that you think are a good fit for your business, they can find similar leads for you.
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