Foundational sales tactics can have limited impact in B2B sales if lead gen isn't the top priority.
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In order to successfully sell to auto buyers businesses, it's necessary to pursue a segmented marketing strategy -- and lead targeting is one of the areas in which lead lists excel.
Use Your Lead Lists for Both Marketing and Sales
If you limit the use of auto buyers business lead lists to direct mail and cold calling, you're handicapping the return on your investment. A good lead list can serve as a collaborative resource for sales, marketing and other business divisions. For example, after you have acquired a lead list that has been differentiated geographically, your marketing division could test a handful of marketing concepts in each area. If the marketing division's efforts are coordinated with the sales division, you could then evaluate outcomes and adjust your approach to each area rather than launching a generic sales campaign.
Should You Buy Lead Lists?
Any B2B organization can benefit from lead lists. Yet the organizations that benefit the most from third-party leads are aggressive, sales-focused operations that crave a steady supply of good leads. For growth-minded companies, auto buyers businesses lead lists will multiply your industry network in a condensed timeframe.
Lead List Vendor Recommendations
Google is often business owners' first stop when they're looking for a lead list provider. The Internet has obvious value, but it doesn't tell the whole story. Many online vendors are big on promises and short on execution, so it's important to verify each provider's claims and references.
Over the years, we've seen a lot of lead list vendors come and go, but we have been consistently impressed with Experian. One of the reasons we like Experian is because they have a database of more than 14 million U.S. businesses. Companies that sell to auto buyers businesses rave about Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.
Types of Data Available from Lead Database Vendors
In dealing with the biggest lead list companies, you will typically get Company Name, Contact Name, Address and Phone Number. What you actually get depends on which list broker you buy from. For some vendors, for example, you can get fields like Executive Titles, Email Addresses and Number of Employees.
Based on your interest in auto buyers business lead databases, you might find these additional resources to be of interest.
If opening an auto buyers business is on your to-do list, these resources were written to assist you:
If you are looking for mailing list for a different kind of business, try our alphabetical directory of marketing guides below.