Run-of-the-mill sales tactics can have limited impact in B2B sales if lead gen isn't the top priority.
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If you're hoping for auto gas tank installation and removal businesses to magically appear on your doorstep, you'll never gain traction in the market. It's time to get aggressive about sales and that starts by acquiring lists of high value auto gas tank installation and removal businesses.
Lead Selection: Which Leads to Buy
Top tier lead list providers give their clients the ability to sort and filter leads. The goal isn't to accumulate as many auto gas tank installation and removal business leads as possible. Instead, direct your focus toward provider lists that deliver pre-qualified leads. For example, Experian, the forerunner in B2B lead lists, makes it easy for their clients to sort and filter leads by geography as well as a variety of demographic criteria including company size, years in business, number of employees, etc.
Use Lead Lists for More Than Direct Mail
Many B2B companies limit the use of lead lists to direct marketing. That's fine -- lead lists are fantastic resources for targeted, direct mail marketing. However, there are also many other ways lead lists can be integrated into your company's sales and marketing workflows. Depending on your strategy, it might be possible to use the auto gas tank installation and removal business contacts you acquire to launch prospecting, telemarketing or online sales and marketing initiatives. For example, by integrating lead lists into an email campaign, you can boost your online visibility and direct decision makers to a user-friendly website that contains interactive content about your products.
Reasons to Buy Lead Lists
Isn't it possible to create your own lead lists without paying an outside provider? Yes, but obtaining lead lists from an outside specialist is much more cost efficient than generating lead list in-house.
You'll get higher ROI from first-rate list providers because they have access to larger and more current databases. From a sales management perspective, you gain speed and accuracy in the sales cycle.
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