New lead generation has a tendency to become more challenging over time. If you leave lead generation to chance, a frustrating decline in sales should be avoided at all costs.
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In the current economic environment, auto salvage yards count on you to reach out to them. On the upside, buying leads can help streamline a solution to your lead gen challenges.
Lead List Vendor Recommendations
Google is often business owners' first stop when they're looking for a lead list provider. The Internet has obvious value, but it doesn't tell the whole story. The Internet is full of providers that are big on promises and short on execution, so it's important to verify each provider's claims and references.
We've known many lead list providers throughout the years, but we have been consistently impressed with Experian. One of Experian's many high points is a database of more than 14 million U.S. businesses. Companies that sell to auto salvage yards rave about Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.
Reach Out to Your Leads Multiple Times
Top-earning sellers to auto salvage yards usually take a multichannel marketing approach. So it's easy to see how the use of lead lists in more than one channel can be a core business function in this industry. Direct mail is a popular marketing medium in the industry. But more and more companies are achieving results by combining direct mail and telemarketing with online campaigns that drive traffic to the company's website. In some cases, it may be appropriate to incorporate a lead list into a strategy that automatically directs content into multiple channels.
In-House Leads vs. Purchased Lead Lists
Business owners often avoid lead lists because they feel they can produce the same results using in-house resources. In fact, lead list providers are specialists who are highly skilled in identifying targeted leads. So a decent list provider can produce a list of prospective auto salvage yards at a cost that is much lower than in-house lead generation. Not to mention that first-tier lead list companies have developed mechanisms that capture new auto salvage yards as they enter the marketplace and regularly update the contacts that are in their database. For most in-house sales units, it's impossible to match the performance of third-party list providers.
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