It's a widely accepted fact that the quality of your company's lead generation process is the main determinant as to whether your sales team will be successful.
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Typically, companies that sell to auto tire shop equipment and supplies businesses find it hard to meet their lead generation requirements using in-house resources. As a result, solving the lead gen challenge is top of mine for many sales managers and business owners.
Criteria for Lead List Vendor Selection
In our experience, there are a lot of variations among lead list vendors and Experian Business services stand out from the crowd. What sets them apart is that Experian has all of the qualities we look for in a great lead list provider, including the following:
- Large database. We think it's important for businesses that sell to auto tire shop equipment and supplies businesses to cull their leads from an expansive business database. Why? Because more contacts equates to a higher volume of truly qualified leads.
- Updated contacts. Contact updating is lead list 101. Long contact lists are worthless unless they are regularly updated for accuracy.
- Delivery speed. When your business needs a new supply of auto tire shop equipment and supplies business leads, you can't afford to to incur vendor backlogs. Good list providers feature fast turnaround times measured in hours or less.
The Fast Path to Sales Growth
It's important to achieve a balance between speed and cost when it comes to generating high conversion auto tire shop equipment and supplies business leads. Although time plays a role in sales benchmarks, a haphazard lead generation process can produce sub-standard leads. But based on cost considerations, you can't afford to tie up too much of team's time in lead generation. That's where lead lists start to make sense because a good lead list provider can deliver both speed and efficiency to your lead generation routines.
What to Do With the Lead Lists You've Purchased
Hiring a great lead list provider is a good start. Of equal importance is the manner in which you utilize your lists within your business. To maximize ROI, you'll need to expand the use of your auto tire shop equipment and supplies business lists across multiple business units including sales, marketing and possibly even IT (online strategies). You'll need to research your vendor's use restrictions before you make any firm plans, but whenever possible, apply the leads you purchase to multiple marketing channels.
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