October 20, 2020  
 
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Mailing Lists for Auto Warranty Services Businesses

If you're a business that sells to auto warranty services businesses, industry-specific mailing lists might be a smart investment that gives legs to your company's sales.

A go-it-alone mentality is risky if your organization sells to auto warranty services businesses.
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Sellers often fail to recognize that it's often more advantageous to use third-party lead and mailing lists than it is to perform lead generation exclusively in-house. Here's what you need to know about third-party auto warranty services business lead lists for your organization.

Investment or Expense?

There's a misperception that lead lists are an optional expense for B2B sales divisions. In fact, a good lead list is an investment in your company's future. The auto warranty services business contacts you acquire through a reputable lead list provider are potential long-term clients. Additionally, lead lists can deliver an ROI that meets or even exceeds the ROI you receive from other high-producing assets in your company.

Who Should I Buy Auto Warranty Services Business Leads From?

The key to finding a good auto warranty services business lead list is to focus your search on the industry's best providers. Some providers have a reputation for peddling leads that are stale and inaccurate. Good lead list providers care about quality. They are invested in ensuring that their lists are up-to-date and deliver leads that have been targeted to meet precise sales criteria.

There are several good lead list providers on the market. If you're just getting started, we highly recommend Experian Business Services. Experian has the characteristics we look for in a auto warranty services business lead list vendor. Their database of more than 14 million U.S. companies is updated monthly and can be filtered by geographic, demographic and other criteria to create lead lists that are customized to your needs and specifications.

Finding the Best Leads Within a Lead List

A first-rate lead list provider, your provider will deliver an updated lead list that has been sorted according to company size, years in business, zip code and other criteria. But your work isn't done yet. Unless you are using the lists for mass marketing campaigns (e.g. direct mail), list contacts need to be further qualified by your sales team. Since the auto warranty services business contacts have been culled from a larger group of updated prospects, you can expect to benefit from higher conversion rates -- but you'll still need to expend energy to achieve maximum return on your investment.

How Do Lead List Brokers Get Their Data?

You might ask where lead vendors find the leads they sell you. Top lead providers are continually conducting extensive research to get fresh, accurate business lead information. Notably, they scan Yellow Pages directories, SEC databases, and other data sources. On the other hand, be aware that there are some companies that sell out-of-date mailing lists that are pretty worthless

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