If you're just hoping for high volumes of Baha'i temples to beat a path to your door, you're going to be waiting for a while.
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But by reducing the need for internal lead generation, your business can gain momentum in the area of actual selling. When applied intelligently, lead lists are powerful resources for B2B Baha'i temple selling.
Leads vs. Prospects
A first-rate lead list provider, your provider will deliver a fresh lead list that has been sorted according to company size, years in business, zip code and other criteria. But your work isn't done yet. Unless you are using the lists for mass marketing campaigns (e.g. direct mail), list contacts need to be further qualified by your sales team. Since the Baha'i temple contacts have been culled from a larger group of updated prospects, you'll have better higher conversion rates -- but you'll still need to expend energy to achieve maximum return on your investment.
How Much To Pay For Lead Lists
It has always puzzled us why business owners will drop hundreds of dollars on the latest electronic gadgets yet resist investing in high quality lead lists.
The decision to purchase a lead list is a decision to invest in your company's future. It's the purchase of an asset that can deliver real financial returns in the form of increased sales revenues.
Still not convinced? Then consider this: every minute your sales unit spends trying to gather or update leads is a minute they aren't spending closing sales. It doesn't take very many hours spent on in-house lead generation to justify an investment in a quality lead list.
Sorting & Filtering Leads
Sort and filter features are an important consideration when buying lead lists. The goal isn't to accumulate as many Baha'i temple leads as you can get your hands on. Instead, you want to concentrate your selling efforts on the companies that are most likely to buy your products -- and that's exactly what a good lead list vendor will give you. For example, Experian, the forerunner in B2B lead lists, makes it easy for their clients to sort and filter leads by geography as well as a variety of demographic criteria including company size, years in business, number of employees, etc.
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