In the market to buy sales leads? You're not alone.
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Although lead lists can shorten the sales process, many sales teams forget that it's important to buy quality lists from proven list providers.
Use Lead Lists for More Than Direct Mail
Most lead lists are used exclusively for direct marketing purposes. That's fine -- lead lists are fantastic resources for targeted, direct mail marketing. However, there are several other uses for lead lists in a B2B operation. Depending on your strategy, it might be possible to use the bamboo dealership contacts you acquire to launch prospecting, telemarketing or online sales and marketing initiatives. For example, by integrating lead lists into a coordinated prospecting and lead qualification campaign, you can quickly convert contacts into satisfied customers.
Using Lead Lists for Direct Marketing
With direct mail, you have to get it right the first time. When a bamboo dealership decisionmaker reads your piece, he has to be knocked over by what he sees.
Most businesses invest large sums of money in the creation of each direct mail piece. But the effort and resources you put into your direct mail marketing channel will be wasted unless your pieces are seen by the right people. Consequently, lead generation isn't just about adding bamboo dealership names to a list -- it's about producing a high quality list of bamboo dealership sales prospects.
Criteria for Lead List Vendor Selection
In our experience, identifying the best possible lead list vendor is critical and Experian Business services stand out from the crowd. That's because Experian has all of the qualities we look for in a first-rate lead list provider, including the following:
- Large database. We think it's important for businesses that sell to bamboo dealerships to cull their leads from an expansive business database. Why? Because more contacts equates to a higher volume of truly qualified leads.
- Updated contacts. Contact updating is lead list 101. Long contact lists are worthless unless they are regularly updated for accuracy.
- Delivery speed. When your business needs a new supply of bamboo dealership leads, you can't afford to suffer delays from your vendor. Good list providers deliver tailored lead lists in hours or less.
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