The harder your sales force works, the more conversions they will achieve. Sales organizations that are proactive about acquiring fresh bank auditing and consulting business prospects gain an edge over companies that adopt a more passive approach.
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In the world of bank auditing and consulting business sales, direct marketing can be the most effective way to get your foot in the door -- and that means lead generation is a core business activity for firms like yours.
Using Lead Lists for Direct Marketing
With direct mail, you only get one chance to capture a prospect's attention. When a bank auditing and consulting business decisionmaker reads your piece, he has to be captivated by what he sees.
Most businesses invest heavily in the creation of each direct mail piece. But the effort and resources you put into your direct mail marketing channel will be wasted unless your pieces are seen by the right people. As a result, lead generation isn't just about adding bank auditing and consulting business names to a list -- it's about creating a list of targeted bank auditing and consulting business sales prospects.
Criteria for Lead List Vendor Selection
In our experience, there are a lot of variations among lead list vendors and Experian Business services stand out from the crowd. Unlike other vendors on the market, Experian has all of the qualities we look for in a first-rate lead list provider, including the following:
- Large database. We think it's important for businesses that sell to bank auditing and consulting businesses to rely on leads that have been selected from a large, national database. Why? Because more contacts translates into better leads and more conversions.
- Updated contacts. Contact updating is lead list 101. Pages and pages of contacts are worthless unless they are regularly updated for accuracy.
- Delivery speed. When your business needs a fresh injection of bank auditing and consulting business leads, you can't afford to put your operation on hold until the vendor gets around to filling your order. Good list providers respond to client requests in hours or less.
Lead List Dynamics
It makes sense to focus lead list generation on bank auditing and consulting businesses that are likely to convert to satisfied customers. Filtered lists can then be used for a range of activities within your organization including prospecting, direct mail and telemarketing. If your marketing mix features Internet-based tactics, your lead lists should contain updated email and site contact data.
Other Types of Lead Lists
If you sell to a broader market than this one, most mailing list businesses can accommodate your needs. You can even target things like Businesses That Own a Building, Businesses Owned by Hispanic Executives, and other niche segments. Define the desired profile to your mailing list vendor and they can usually take it from there.
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