April 10, 2020  
 
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Mailing Lists for Bar Associations

The task of selling to bar associations is focused on finding the best path to a buying decision for your B2B sales targets. We explore how to use direct mailing lists to jumpstart revenue growth.

If you're waiting for scores of bar associations to beat a path to your door, you're going to be waiting for a while.
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Sales forces without a healthy pipeline of leads are at a competitive disadvantage. To remain competitive, you need to develop a business model that feeds qualified bar association leads to your sales team.

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Acquire a bar association prospecting database.
 

Tips for Prospecting with Lead Lists

Updated and accurate lead lists increase the odds of positive bar association responses. But before you can close deals, you'll need to use your lists to engage in prospecting.

Like it or not, you can't avoid the hard work of picking up the phone and using the lead list to qualify prospects. Although not every bar association on the list will greet your efforts with enthusiasm, the payoff for an investment in a targeted lead list will be noticeably higher conversion rates.

How to Develop Bar Association Leads

Bar Association leads can come from a variety of sources. Local business directories, online searches and trade associations are good starting points. More recently, many businesses have also used social media sites like Facebook to generate leads for their products. But regardless of the delivery platform, the key to lead development is networking. As your list of bar association contacts grows, your base of likely buyers increases.

Sorting & Filtering Leads

Sort and filter features are an important consideration when buying lead lists. The goal isn't to accumulate as many bar association leads as you can get your hands on. Instead, you'll want to focus your energy on lead lists containing the names and contact information of likely buyers. For example, Experian, the forerunner in B2B lead lists, makes it easy for their clients to sort and filter leads by geography as well as a variety of demographic criteria including company size, years in business, number of employees, etc.

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