Be aware that bar code scanning equipment and supplies businesses are diverse operations with unique needs and circumstances.
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Despite the fact that lead lists can streamline the sales cycle, many sales teams forget that high quality lead lists need to be carefully integrated into your sales process.
Where to Find Lead Lists
An Internet search is typically the first step businesses take when they're looking for a lead list provider. Although online searches have value, they don't tell the whole story. You'll find no shortage of vendors that are big on promises and short on execution, so it's important to verify each provider's claims and references.
We've known many lead list providers throughout the years, but we have been consistently impressed with Experian. One of Experian's many high points is a database of more than 14 million U.S. businesses. Companies that sell to bar code scanning equipment and supplies businesses appreciate Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.
How Much To Pay For Lead Lists
Why do some business leaders spend small fortunes on office furniture and then refuse to buy lead lists?
The decision to purchase a lead list is a decision to invest in your company's future. It's the purchase of an asset that can deliver real financial returns in the form of increased sales revenues.
Still not convinced? Then consider this: the time your team spends pouring through business directories is time they aren't spending meeting with clients. It doesn't take very many hours spent on in-house lead generation to justify an investment in a quality lead list.
Leads vs. Prospects
A first-rate lead list provider, your provider will deliver an updated lead list that has been sorted according to company size, years in business, zip code and other criteria. But your work isn't done yet. Unless you are using the lists for mass marketing campaigns (e.g. direct mail), list contacts need to be further qualified by your sales team. Since the bar code scanning equipment and supplies business contacts have been generated from a large database of updated prospects, you can expect to benefit from higher conversion rates -- but you'll still need to expend energy to achieve maximum return on your investment.
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