Direct Mailing Lists
Mailing Lists for Bar or Pubs
For those of you who sell to bar or pubs, sales prospecting has to deliver on its promise. So what can you do if your company is unable to generate an adequate number of high-converting leads?
Lead generation isn't as easy as the experts make it sound. Identifying convertible bar or pub leads requires your full focus and attention.
The process of locating legitimate leads is often daunting to growth-minded businesses that sell to bar or pubs. Our lead list guidelines will give you the information you need to overcome those challenges and rise above the rest of the field.
Where to Buy Bar or Pub Lead Lists
There are many good bar or pub lead list vendors in the marketplace. That's the good news. The bad news is that there a lot of charlatans out there, too. You'll need to research the marketplace to identify the best providers and focus your search on providers with a solid reputation in the industry.
We've seen lead list vendors come and go. But for our money, it's hard to beat the lists provided by Experian. Experian is an established name with a track record of providing current and accurate bar or pub leads. With an expansive database of business contacts, Experian gives its customers the resources they need to perform at the highest levels.
Measuring Lead List ROI
Multiple methods exist for measuring the effectiveness of bar or pub lead lists.
For starters, conversion rate (number of sales/number of leads) is clearly the most important metric in determining the success or failure of a specific lead list. But you may also want to think about integrating a few other metrics into your assessment routine.
A units-per-lead measurement reveals the quality of your vendor's leads and database contents. When compared to your internal lead generation metrics, a dismal units-per-lead number indicate a provider that isn't performing adequate qualification or lead filtering. Similarly, individual metrics for your sales staff indicate how well each of your team members is using the leads they receive through a third-party supplier.
Reasons to Buy Lead Lists
Is there an expense associated with obtaining lead lists from a proven third-party provider? Sure -- but in-house lead generation is usually much less efficient than purchasing leads from a third-party specialist.
Your business will experience greater ROI from proven list providers because they have massive industry databases that are updated regularly for accuracy. The bottom line is that lead lists improve the speed and effectiveness of the selling process.
Non-Industry-Specific Lead Databases
If your marketing efforts go well beyond a single niche industry, most mailing list companies are happy to help you out. You can even target things like Businesses That Own a Building, Businesses Owned by Hispanic Executives, and other niche segments. Define the desired profile to your mailing list vendor and the good ones will figure out a solution that meets your needs.
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