If you're waiting for scores of barge lines to beat a path to your door, you could be in for a rude awakening.
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In today's marketplace, barge lines count on you to locate them. The good news is that buying leads can enable the process required to identify high value leads throughout the industry.
Invest in Lead Lists and Watch Your Business Grow
There's a misperception that lead lists are an optional expense for B2B sales divisions. In fact, a good lead list is an investment in your company's future. The barge line contacts you acquire through a reputable lead list provider are potential long-term clients. More importantly, lead lists can deliver an ROI that meets or even exceeds the ROI you receive from other high-producing assets in your company.
Collaborative Uses for Mailing Lists
If you limit the use of barge line lead lists to direct mail and cold calling, you're not getting the best possible return for your investment. A good lead list can serve as a collaborative resource for sales, marketing and other business divisions. For example, after you have acquired a lead list that has been differentiated geographically, your marketing division could test a handful of marketing concepts in each area. If the marketing division's efforts are coordinated with the sales division, you could then evaluate outcomes and adjust your approach to each area rather than launching a generic sales campaign.
Lead Brokerage Industry Overview
There is no shortage of vendors interested in selling barge line lead lists to your business. The bad news is that many vendors sell stale lists that have been sold to hundreds of other clients and haven't been updated for months, if not years. In the world of barge line lead lists, you get what you pay for. Reputable vendors charge fair rates, but they're still affordable and they provide a product that is vastly superior to the ones you get from discount vendors. At Gaebler, we advise all of our business partners to consider Experian for their business lead lists. In our experience, Experian is stands out from the rest of the field. They have a broad range of barge line contacts that can be sorted to meet your precise sales criteria.
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