Selling to beef jerky business businesses is much different than selling to other B2B sales prospects.
(article continues below)
To maximize speed and efficiency, the industry's top sellers rely on sales lead databases provided by reputable third-party mailing list brokers.
Who Sells Beef Jerky Business Mailing Lists?
There are several good beef jerky business lead list vendors in the marketplace. That's the good news. The bad news is that there a lot of charlatans out there, too. You'll need to research the marketplace to identify the best providers and focus your search on providers with a solid reputation in the industry.
Over the years, we've seen more than our share of third-party lead list providers. And in our opinion, it's hard to beat the lists provided by Experian. Experian is an established name with a track record of providing current and accurate beef jerky business leads. With an expansive database of business contacts, Experian gives its customers the resources they need to perform at the highest levels.
In-House Leads vs. Purchased Lead Lists
Business owners often avoid lead lists because they feel they can produce the same results using in-house resources. However, they often overlook the fact that lead list providers are specialists who are highly skilled in identifying targeted leads. So a decent list provider can produce a list of prospective beef jerky businesses at a cost that is much lower than in-house lead generation. Additionally, the best list providers have developed mechanisms that capture new beef jerky businesses as they enter the marketplace and meticulously maintain their contact databases. For the majority of in-house sales units, it's just not possible to keep pace with the professionals.
Measuring Lead List ROI
Multiple methods exist for measuring the effectiveness of beef jerky business lead lists.
For starters, conversion rate (number of sales/number of leads) is the most important measurement of overall lead list effectiveness. But you may also want to think about integrating a few other metrics into your assessment routine.
A units-per-lead measurement reveals the quality of your vendor's leads and database contents. When compared to your internal lead generation metrics, a dismal units-per-lead number indicate a provider that isn't performing adequate qualification or lead filtering. Along the same lines, individual metrics for your sales staff indicate how well each of your team members is using the leads they receive from your vendor.
Types of Data Available from Lead Database Vendors
In dealing with the biggest lead list companies, you will typically get Company Name, Contact Name, Address and Phone Number. What you actually get depends on which list broker you do business with. For some vendors, for example, you can get fields like Executive Titles, Email Addresses and Number of Employees.
If are interested in direct marketing and beef jerky business lead lists, you may also enjoy these articles.
If you have an existing beef jerky business, we've got some more appropriate guides for you:
If you plan on starting a beef jerky business, these resources were written to assist you:
If you are eager to get marketing tips for a different industry, please browse our alphabetical list marketing guides below.