A sales plan that doesn't involve purchasing sales leads is risky for companies that sell to beverages retail businesses.
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Lead lists obtained through a qualified third-party provider have the potential to bring stability and consistency to your sales strategy. But that isn't the only advantage they offer. Here are a handful of additional benefits lead lists give companies that routinely sell to beverages retail businesses.
Finding Sales Prospects
Reliable lead lists increase the odds of positive beverages retail business responses. But before you can close deals, your list will need to form the basis for a prospecting campaign.
Like it or not, there is no way to avoid the hard work of picking up the phone and using the lead list to qualify prospects. Although not every beverages retail business on the list will greet your efforts with enthusiasm, the payoff for an investment in a targeted lead list will be noticeably higher conversion rates.
Criteria for Lead List Vendor Selection
In our experience, identifying the best possible lead list vendor is critical and Experian Business services stand out from the crowd. What sets them apart is that Experian has all of the qualities we look for in a good lead list provider, including the following:
- Large database. We think it's important for businesses that sell to beverages retail businesses to use a provider with an exceptionally large business database. Why? Because more contacts equates to a higher volume of truly qualified leads.
- Updated contacts. Contact updating is lead list 101. Long contact lists are worthless unless they are regularly updated for accuracy.
- Delivery speed. When your business needs a new supply of beverages retail business leads, you can't afford to suffer delays from your vendor. Good list providers feature fast turnaround times measured in hours or less.
In-House Leads vs. Purchased Lead Lists
Business owners often avoid lead lists because they feel they can produce the same results using in-house resources. In fact, lead list providers are specialists who are highly skilled in identifying targeted leads. Subsequently, a good lead list provider can produce a list of prospective beverages retail businesses for a fraction of the investment required for in-house lead generation. Additionally, the best list providers have developed mechanisms that capture new beverages retail businesses as they enter the marketplace and are religious about updating contact information. For the majority of in-house sales units, it's impossible to match the performance of third-party list providers.
What Else Can Lead Brokers Do For You?
You can tap your lead brokers for other things, assuming they are good firms with deep resources. In fact, your list broker may have a range of consulting services. They also can clean your existing lists of prospects for you. Finally, if you send the list broker a few customers that you like, they can find similar leads for you.
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