Direct Mailing Lists
Mailing Lists for Bias and Straight Bindings Businesses
If you're planning on doing direct marketing to bias and straight bindings businesses, industry-specific mailing lists might be the missing ingredients in your company growth plans.
Be aware that bias and straight bindings businesses are diverse operations with unique needs and circumstances.
Despite the fact that lead lists can streamline the sales cycle, to achieve maximum ROI high quality lead lists need to be carefully integrated into your sales process.
Checklist for Choosing Lead List Providers
In our experience, there are a lot of variations among lead list vendors and Experian Business services stand out from the crowd. What sets them apart is that Experian has all of the qualities we look for in a good lead list provider, including the following:
- Large database. We think it's important for businesses that sell to bias and straight bindings businesses to rely on leads that have been selected from a large, national database. Why? Because more contacts equates to a higher volume of truly qualified leads.
- Updated contacts. Contact updating is lead list 101. Long contact lists are worthless unless they are regularly updated for accuracy.
- Delivery speed. When your business needs a fresh injection of bias and straight bindings business leads, you can't afford to suffer delays from your vendor. Good list providers deliver tailored lead lists in hours or less.
Use Lead Lists to Reach Off-List Leads
Many business owners underestimate the ability of a lead list to increase their sales prospect base, sometimes even beyond the names contained in the list itself. Assuming that you have adequately sorted and qualified the bias and straight bindings businesses on the list, each contact is an on-ramp a larger network of bias and straight bindings business contacts that can be tapped into through telemarketing, sales calls and online social networking.
By using lead lists as a catalyst for business networking, you extend the list's ROI far beyond the initial campaign. Although you will likely purchase additional lists going forward, you'll improve your industry presence when you conduct follow up networking with the leads you acquire right now.
Lead Generation Tactics
Not surprisingly, bias and straight bindings business lead generation strategies are extremely diverse. While some businesses generate leads through industry networking, others conduct formal prospecting campaigns through trade associations, business lists and even online searches. The majority of companies use a combination of strategies, but struggle to automate the process.
Lead lists eliminate the inconsistency that dominates many lead generation approaches and deliver leads that have been compiled from the best possible sources. Beyond that, third-party leads lists generally have a higher conversion rate than the ones that are acquired through in-house processes.
Creative Ways to Get Sales Leads
Finding new customers by buying low-cost sales leads from list brokers is a great start to any lead gen initiative. Still, make sure you think about creative ways to find sales leads.
For example, try calling up a peer company that sells to the same market as you do but is not a direct competitor. Ask them if they are interested in swapping leads. This is a great way to get access to leads that may not be getting many calls from your competitors.
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