The harder your sales force works, the more conversions they will achieve. Sales organizations that aggressively pursue new bicycle repair and maintenance business prospects gain an edge over businesses that wait for customers to establish first contact.
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For businesses that focus on bicycle repair and maintenance business sales, direct marketing can be a highly effective entry point -- and that means lead generation is a core business activity for firms like yours.
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Acquire a bicycle repair and maintenance business prospecting database.
Use Lead Lists to Reach Off-List Leads
Many business owners don't fully appreciate how lead lists can expand their prospect pool, sometimes even beyond the names contained in the list itself. After you have qualified the bicycle repair and maintenance businesses on the list, each contact becomes a portal a larger network of bicycle repair and maintenance business contacts that can be tapped into through telemarketing, sales calls and online social networking.
By working its network of contact, you extend the list's ROI far beyond the initial campaign. Although you will likely purchase additional lists later, you'll improve your industry presence when you conduct follow up networking with the leads you acquire right now.
Selecting a Bicycle Repair & Maintenance Business Lead List Provider
The key to getting a good bicycle repair and maintenance business lead list is to focus your search on dependable providers. Some providers charge big bucks for leads that are stale and inaccurate. Good lead list providers pay attention to the quality of their products. They are invested in ensuring that their lists are up-to-date and they supply their clients with leads that have been targeted to meet precise sales criteria.
There are several good lead list providers on the market. If you're not sure where to begin your search, we highly recommend Experian Business Services. Experian has all of the traits we look for in a bicycle repair and maintenance business lead list vendor. Their database of more than 14 million U.S. companies is updated monthly and can be filtered by geographic, demographic and other criteria to create lead lists that are customized to your needs and specifications.
Beat the Competition with Better Lead Lists
Too many companies restrict their view of lead lists to convenience. Although lead lists simplify lead generation, that isn't the only advantage they offer. They also create competitive advantages for companies that sell to bicycle repair and maintenance businesses. As your competitors grow increasingly desperate for leads, a good lead list frees your sales force to progress further into the sales cycle.
What Else Can Lead Brokers Do For You?
Many sales lead brokers do more than just sell leads. In some cases, your list broker may have a range of consulting services. Have a conversation with them and ask about their full capabilities. Finally, if you send the list company sample prospects that you like, they can usually run some software to create a new list of similar companies.
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