Doing business with boards of education businesses is a completely different ballgame than what you might expect it to be.
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There are a limited number of boards of education businesses you can sell to. You can't sell to all of them, but good business mailing lists increase awareness so you can concentrate on prospects that are most likely to convert.
Good Lead Brokers
It isn't hard to find high quality, boards of education business lead lists. First-rate lead lists come from first-rate lead list providers.
That means your search needs to focus on the top 10% of providers in the marketplace. New and inexperienced providers typically aren't the best candidates for business owners who are serious about sales.
At Gaebler, we advise our readers to consider Experian Business Services for boards of education business lead lists. Experian has proven their mettle with a strong track record of offering the most accurate and up-to-date lead lists available. They maintain real-time counts on qualified prospects and make it easy for their clients to filter targets according to a range of geographic and demographic criteria.
Using Lead Lists to Sell to Boards of Education Businesses
Compared to businesses in other industries, boards of education businesses expect to be able to access product messaging through a variety of venues. Although businesses in this industry appreciate the ability to quickly locate equipment and supplies when they need them, they also expect B2B companies to proactively educate them about product offerings.
Lead lists enable selling success because they are targeted compilations of updated leads that can be utilized in a variety of seller-initiated activities including direct mail, telemarketing, sales calls and online channels.
Lead List Metrics
Multiple methods exist for measuring the effectiveness of boards of education business lead lists.
For starters, conversion rate (number of sales/number of leads) is essential in measuring lead list success and failure rates. But you may also want to think about integrating a few other metrics into your assessment routine.
A units-per-lead measurement can tell you a lot about the quality of the leads you're receiving from your vendor. When compared to your internal lead generation metrics, a dismal units-per-lead number indicate a provider that isn't performing adequate qualification or lead filtering. Similarly, individual metrics for your sales staff indicate how well each of your team members is using the leads they receive from your vendor.
Non-Industry-Specific Lead Databases
If your marketing efforts go well beyond a single niche industry, most mailing list companies are happy to help you out. You can even target things like Franchised Businesses, Executives Who Work in Marketing, and other niche segments. The key is to think through who your best prospects are. Explain that profile to your mailing list vendor and they can usually take it from there.
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