To dominate in sales to boots and safety shoes wholesale and manufacturers businesses, it's necessary to pursue a segmented marketing strategy -- and that means you have to be thoughtful in assembling your prospect lists.

How to Find Sales Leads

Not surprisingly, boots and safety shoes wholesale and manufacturers business lead generation strategies are extremely diverse. While some businesses generate leads through industry networking, others conduct formal prospecting campaigns through trade associations, business lists and even online searches. Most rely on a combination of these strategies, but struggle to automate the process.

Lead lists eliminate the unpredictability of lead generation and deliver leads that have been compiled from the best possible sources. Beyond that, purchased lead lists generally have a higher conversion rate than the ones that are acquired through in-house processes.

Interviewing Lead List Providers

B2B sellers that rely on lead lists are advised to interview several prospects before settling on a provider. During the interview, you'll need to determine whether or not the provider is capable of delivering lists of contacts that have been filtered and updated within the past thirty days. This is especially important for boots and safety shoes wholesale and manufacturers businesses given the industry's high turnover rates. If you aren't sure where to begin your search, we recommend starting with Experian. Experian is a top-tier provider with a documented background in producing high converting leads for the B2B sector.

Use Lead Lists for More Than Direct Mail

Most lead lists are used exclusively for direct marketing purposes. That's fine -- lead lists are fantastic resources for targeted, direct mail marketing. However, there are also many other ways lead lists can be integrated into your company's sales and marketing workflows. Depending on your circumstances, it might be possible to use the boots and safety shoes wholesale and manufacturers business contacts you acquire to launch prospecting, telemarketing or online sales and marketing initiatives. For example, by integrating lead lists into a coordinated prospecting and lead qualification campaign, you can quickly convert contacts into satisfied customers.

Creative Ways to Get Sales Leads

Finding new customers by using low-cost sales leads from mailing list and lead database brokers is a great idea. Still, make sure you brainstorm on other ways to improve lead generation.

For example, try calling up a peer company that sells to the same market as you do but is not a direct competitor. Ask them if they are interested in swapping leads. This is a great way to get access to leads that may not be in the lead databases at the big business list sellers.