A go-it-alone mentality is irrational and ineffective for companies that sell to bottled and bulk water retail businesses.
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But when you eliminate the requirement for internal lead generation, focus and resources can be shifted to other aspects of the selling process. Deployed correctly, lead lists are powerful resources for B2B bottled and bulk water retail business selling.
Criteria for Lead List Vendor Selection
In our experience, there are a lot of variations among lead list vendors and Experian Business services stand out from the crowd. What sets them apart is that Experian has all of the qualities we look for in a good lead list provider, including the following:
- Large database. We think it's important for businesses that sell to bottled and bulk water retail businesses to cull their leads from an expansive business database. Why? Because more contacts translates into better leads and more conversions.
- Updated contacts. Contact updating is a fundamental part of sound sales strategy. Long contact lists are worthless unless they are regularly updated for accuracy.
- Delivery speed. When your business needs a new supply of bottled and bulk water retail business leads, you can't afford to suffer delays from your vendor. Good list providers deliver tailored lead lists in hours or less.
How to Develop Bottled & Bulk Water Retail Business Leads
Bottled & Bulk Water Retail Business leads are generated from a broad spectrum of sources. Local business directories, online searches and trade associations are good starting points. More recently, many businesses have also used social media sites like Twitter to generate leads for their products. But regardless of the communication medium, the key to lead development is networking. As your list of bottled and bulk water retail business contacts grows, so does your list of likely customers.
Use Lead Lists to Reach Off-List Leads
Many business owners don't fully appreciate how lead lists can expand their prospect pool, sometimes even beyond the names contained in the list itself. After you have qualified the bottled and bulk water retail businesses on the list, each contact becomes a portal a larger network of bottled and bulk water retail business contacts that can be tapped into through telemarketing, sales calls and online social networking.
By using lead lists as a catalyst for business networking, you extend the list's ROI far beyond the initial campaign. Although you may choose to purchase additional lists in the future, you'll raise your brand profile when you conduct follow up networking with the leads you acquire right now.
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