Industry professionals know that meetings with prospective new customers as often as possible is essential for higher sales volumes. Without the right leads, your sales and marketing initiatives will fall flat.
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But when you eliminate the requirement for internal lead generation, focus and resources can be shifted to other aspects of the selling process. Deployed correctly, lead lists are powerful resources for B2B boxing clubs and instruction business selling.
Criteria for Lead List Vendor Selection
In our experience, there are a lot of variations among lead list vendors and Experian Business services stand out from the crowd. What sets them apart is that Experian has all of the qualities we look for in a good lead list provider, including the following:
- Large database. We think it's important for businesses that sell to boxing clubs and instruction businesses to cull their leads from an expansive business database. Why? Because more contacts equates to a higher volume of truly qualified leads.
- Updated contacts. Contact updating is lead list 101. Long contact lists are worthless unless they are regularly updated for accuracy.
- Delivery speed. When your business needs a fresh injection of boxing clubs and instruction business leads, you can't afford to suffer delays from your vendor. Good list providers feature fast turnaround times measured in hours or less.
Should You Buy Lead Lists?
Any B2B organization can benefit from lead lists. Even so, the companies that benefit the most from third-party leads are aggressive, sales-focused operations that crave a steady supply of good leads. For growth-minded companies, boxing clubs and instruction businesses lead lists dramatically increase your industry exposure in a very short period of time.
Measuring Lead List ROI
Multiple methods exist for measuring the effectiveness of boxing clubs and instruction business lead lists.
For starters, conversion rate (number of sales/number of leads) is essential in measuring lead list success and failure rates. But you may also want to think about integrating a few other metrics into your assessment routine.
A units-per-lead measurement demonstrates the quality of the leads in your lists. When compared to your internal lead generation metrics, a dismal units-per-lead number indicate a provider that isn't performing adequate qualification or lead filtering. Similarly, individual metrics for your sales staff indicate how well each of your team members is using the leads they receive from your vendor.
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