Direct Mailing Lists
Mailing Lists for Breastfeeding Information Businesses
It's a given that there's no such thing as a sure thing. Yet buying leads from mailing list brokers can get you on the radar of breastfeeding information businesses.
Be warned: generating leads is somewhat more difficult than the textbooks make it out to be. Identifying bona fide breastfeeding information business leads requires your full focus and attention.
But by reducing the need for internal lead generation, your business can gain momentum in the area of actual selling. When applied intelligently, lead lists are powerful resources for B2B breastfeeding information business selling.
Lead List Metrics
Multiple methods exist for measuring the effectiveness of breastfeeding information business lead lists.
For starters, conversion rate (number of sales/number of leads) is essential in measuring lead list success and failure rates. But you may also want to think about integrating a few other metrics into your assessment routine.
A units-per-lead measurement demonstrates the quality of the leads in your lists. When compared to your internal lead generation metrics, a dismal units-per-lead number indicate a provider that isn't performing adequate qualification or lead filtering. Along the same lines, individual metrics for your sales staff demonstrate how well each of your team members is using the leads they receive from your vendor.
Using Lead Lists to Sell to Breastfeeding Information Businesses
Compared to businesses in other industries, breastfeeding information businesses expect multichannel messaging about the products and services that are important to them. Although businesses in this industry appreciate the ability to quickly locate equipment and supplies when they need them, they also expect B2B companies to proactively educate them about product offerings.
Lead lists enable selling success because they are highly accurate prospect directories that can be utilized in a variety of seller-initiated activities including direct mail, telemarketing, sales calls and online channels.
Always Start with a Big Lead Database
In the world of B2B lead lists, database size definitely matters.
Ideally, you should narrow your search to providers that can offer a large database of breastfeeding information businesses. Experian Business Services, for example, has a comprehensive database of 14 million U.S. businesses that can be filtered and sorted according to your exact specifications.
The business reality is that the amount of sales you generate will be directly tied to the number of contacts contained in your lead lists. As the size of the provider's database increases, so does your ability to filter it down to a list of high value sales targets.
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