Direct Mailing Lists
Mailing Lists for British Foods Businesses
If you are lucky enough to be in the right market, leads seem to just fall into your lap. Unfortunately, that's not true if you market to British foods businesses.
Foundational marketing strategies can produce meager outcomes in B2B sales if lead gen isn't the top priority.
Nowadays, British foods businesses expect vendors to find them. Fortunately, buying leads can enable the process required to identify high value leads throughout the industry.
Direct Mail Marketing Tips
With direct mail, you have one shot to impress prospective customers. When a British foods business decisionmaker reads your piece, he has to be knocked over by what he sees.
Most businesses invest large sums of money in the creation of each direct mail piece. But your investment in your direct mail marketing channel will be wasted unless your pieces are seen by the right people. As a result, lead generation isn't just about adding British foods business names to a list -- it's about producing a high quality list of British foods business sales prospects.
Lead List Metrics
Multiple methods exist for measuring the effectiveness of British foods business lead lists.
For starters, conversion rate (number of sales/number of leads) is essential in measuring lead list success and failure rates. But you may also want to think about integrating a few other metrics into your assessment routine.
A units-per-lead measurement demonstrates the quality of the leads in your lists. When compared to your internal lead generation metrics, a low figure here could indicate a provider that isn't performing adequate qualification or lead filtering. Along the same lines, individual metrics for your sales staff demonstrate how well each of your team members is using the leads they receive through a third-party supplier.
What Companies Sell Leads?
Online searches are usually the first place sales managers go when they're looking for a lead list provider. The Internet has obvious value, but it doesn't tell the whole story. You'll find no shortage of vendors that are big on promises and short on execution, so it's important to verify each provider's claims and references.
We've known many lead list providers throughout the years, but we have been consistently impressed with Experian. One of the things Experian has working for it is a database of more than 14 million U.S. businesses. Companies that sell to British foods businesses rave about Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.
Share this article
Additional Resources for Entrepreneurs