If you're waiting for scores of broken glass businesses to beat a path to your door, you're going to be waiting for a while.
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To succeed in selling to broken glass businesses, you have to target your sales and marketing energies toward specific segments of the marketplace -- and that means you have to be thoughtful in assembling your prospect lists.
Choosing a Lead List Broker
Personal references are an important consideration in selecting a broken glass business lead list provider. When businesses look to Gaebler for a referral, we usually direct them toward Experian, a best-of-breed provider that has the expertise and experience to generate targeted lists of broken glass business leads.
Still, you'll want to interview several potential vendors to find the one that is most capable of meeting your needs and budget requirements. The best provider will be the one that can provide references of satisfied customers that share your priorities and business traits.
Benefits of Broken Glass Business Lead Lists
Lead lists reduce the amount of time and effort that is required to identify quality leads and prospects. In the broken glass business sales game, speed is essential and lead lists make it easy for sales units to quickly locate the customers who are most likely to purchase their products and services. Even more, broken glass business lead lists you acquire from a reputable provider have a much higher accuracy rate than in-house lists that have been generated from trade associations, yellow pages or even Internet searches.
Sales Lead List Procurement
Lead lists can (and should) be filtered to target broken glass businesses that are likely to respond to your sales and marketing efforts. Filtered lists can then be used for a range of activities within your organization including prospecting, direct mail and telemarketing. If your marketing mix features Internet-based tactics, your lead lists should contain updated email and site contact data.
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