Lead generation isn't as easy as the experts make it sound. Identifying convertible buildings business leads requires your full focus and attention.
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Despite the fact that lead lists can streamline the sales cycle, many sales teams forget that it's important to buy quality lists from proven list providers.
Using Lead Lists for Direct Marketing
With direct mail, you only get one chance to capture a prospect's attention. When a buildings business decisionmaker reads your piece, he has to be knocked over by what he sees.
Most businesses invest large sums of money in the creation of each direct mail piece. But the effort and resources you put into your direct mail marketing channel will be wasted unless your pieces are seen by the right people. As a result, lead generation isn't just about adding buildings business names to a list -- it's about producing a high quality list of buildings business sales prospects.
Selecting a Lead List Provider
Personal references are an important consideration in selecting a buildings business lead list provider. When our business partners ask us for a referral, we usually direct them toward Experian, a best-of-breed provider that has the expertise and experience to generate targeted lists of buildings business leads.
As a sales professional, you'll want to interview several potential vendors to discuss issues such as the size of their database, filtering capabilities and of course, price. The best provider will be the one that can provide references of satisfied customers that share your priorities and business traits.
Reach Out to Your Leads Multiple Times
Top-earning sellers to buildings businesses typically leverage a multichannel sales and marketing strategy. For young companies, that makes the integration of lead lists into multiple channels a priority. Direct mail is standard across the industry. But more and more companies are achieving results by combining direct mail and telemarketing with online campaigns that drive traffic to the company's website. In some cases, it may be appropriate to incorporate a lead list into a strategy that leverages technology to feed content into multiple channels.
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