Everyone knows that your customer acquisition system needs to be as strong and robust as possible.
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There are a limited number of business directory publishers businesses you can sell to. Although you won't convert every prospect in the nation, lead lists target high value prospects so you can concentrate on prospects that are most likely to convert.
Investment or Expense?
B2B businesses sometimes hesitate to buy lead lists because they mistakenly see them as an expense, i.e. a purchase that has no lasting value for the company. In fact, a good lead list is an investment in your company's future. The business directory publishers business contacts you acquire through a reputable lead list provider are potential long-term clients. Additionally, lead lists can deliver an ROI that meets or even exceeds the ROI you receive from other high-producing assets in your company.
Pay More for Better Business Directory Publishers Business Mailing Lists
Convertible leads are a necessity for companies that sell in a business directory publishers business-centered universe. The best lead lists are accurate and up-to-date. Since new prospects are constantly entering the market, list providers need to update their lists on a monthly basis. But for maximum ROI, business directory publishers business lead list providers also have to be capable of generating targeted lists that can be sorted according to geography, customer size, years in business and other criteria.
We are very impressed with Experian Business Services when it comes to business directory publishers business lead lists. Experian has a proven track record in delivering updated leads that can be filtered to meet the specifications that are important to sales operations. They tap into a large and frequently updated business directory publishers business database so you can be confident that your lead lists are comprehensive and current.
Use Your Lead Lists for Both Marketing and Sales
If you limit the use of business directory publishers business lead lists to direct mail and cold calling, you're handicapping the return on your investment. A well-crafted lead list can serve as a collaborative resource for sales, marketing and other business divisions. For example, after you have acquired a lead list that has been filtered by area code, your marketing division could test a handful of marketing concepts in each area. If the marketing division's efforts are coordinated with the sales division, you could then determine which marketing concepts have the highest conversion rates in each area before launching a full-scale, one-size-fits-all campaign.
Types of Data Available from Lead Database Vendors
In dealing with the biggest lead list companies, you usually receive Company Name, Contact Name, Address and Phone Number. The actual data varies depending on which list broker you do business with. For some vendors, for example, you can get fields like Executive Titles, Email Addresses and Number of Employees.
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