Tried and true sales tactics can produce meager outcomes when selling to business planning consulting services businesses if lead gen isn't the top priority.
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To maximize speed and efficiency, the industry's top sellers purchase business mailing lists provided by top lead vendors.
Use Lead Lists for More Than Direct Mail
Most lead lists are used exclusively for direct marketing purposes. That's fine -- lead lists are fantastic resources for targeted, direct mail marketing. However, there are also many other ways lead lists can be integrated into your company's sales and marketing workflows. Depending on your strategy, it might be possible to use the business planning consulting services business contacts you acquire to launch prospecting, telemarketing or online sales and marketing initiatives. For example, by integrating lead lists into a coordinated prospecting and lead qualification campaign, you can quickly convert contacts into satisfied customers.
Are Lead Lists Worth the Investment?
Why do some business leaders spend small fortunes on office furniture and then refuse to buy lead lists?
The decision to purchase a lead list is a decision to invest in your company's future. It's the purchase of an asset that can deliver real financial returns in the form of increased sales revenues.
Still not convinced? Then consider this: every minute your sales unit spends trying to gather or update leads is a minute they aren't spending closing sales. It doesn't take very many hours spent on in-house lead generation to justify an investment in a quality lead list.
Characteristics of High-Converting Lead Lists
High converting lead lists share several characteristics that are essential in selling to business planning consulting services businesses. Right out of the gate, you'll want leads that have been created from a nationwide database. For example, Experian Business Services has a current database that contains contact information for more than 14 million active U.S. businesses. For sellers to business planning consulting services businesses, a large database increases the pool of prospects that can then be sorted and filtered for specific criteria including location, business size, years in business, etc. Since lead quality plays a primarily role in conversion percentages, you'll also want to focus your efforts on providers that are well established and reputable.
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