Everyone knows that business and personal coaching service sales are all about relationships -- and good leads are the seeds for great relationships.
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To begin with, most business and personal coaching services practice careful purchasing routines. A focused value proposition is essential, but even that will fall short unless you have a good database of prospects to call on.
Ramping Sales and Profits with B2B Lead Lists
Consumer-based marketing techniques fall flat when selling to business and personal coaching services. You can spend a small fortune on a visually appealing ad and go virtually unnoticed in the industry. Unlike mass marketing resources, lead lists allow you to target your messaging toward a select group of prospects. When selling to business and personal coaching services, the ability to focus sales and marketing efforts on specific categories of prospects can be mission critical.
Good Lead Brokers
Quite simply, there is nothing magical about locating high quality, business and personal coaching service lead lists. First-rate lead lists come from first-rate lead list providers.
For the best leads, your search needs to focus on the top 10% of providers in the marketplace. New and inexperienced providers typically aren't the best candidates for business owners who are serious about sales.
At Gaebler, we advise our readers to consider Experian Business Services for business and personal coaching service lead lists. Experian is a reliable lead list provider with a strong track record of offering the most accurate and up-to-date lead lists available. They maintain real-time counts on qualified prospects and make it easy for their clients to filter targets according to a range of geographic and demographic criteria.
Lead List Metrics
There are a lot of way to measure the impact of business and personal coaching service lead lists.
For starters, conversion rate (number of sales/number of leads) is essential in measuring lead list success and failure rates. But you may also want to think about integrating a few other metrics into your assessment routine.
A units-per-lead measurement reveals the quality of your vendor's leads and database contents. When compared to your internal lead generation metrics, a dismal units-per-lead number indicate a provider that isn't performing adequate qualification or lead filtering. Similarly, individual metrics for your sales staff indicate how well each of your team members is using the leads they receive from your vendor.
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